This must be a good information for the companies which invest in Poland.
According to the report carried out by Nielsen company, the household expenses in Poland in 2008 increased the most in Europe - by 16,5 per cent. Turkey is on the second position - 13 per cent. The sales in many countries, however, are falling down which is a result of the recession and the general tendency to save money. Therefore, Poland appears to be a very attractive market for the hard times. Poland is not a desert island and even there you can find some consequences of a global crisis but they are not as heavy as in other countries. Polish market has not been saturated with so many goods as it is in West European countries, and the citizens are not as much in debt as in the West of Europe. This largely contributes to the improvement of financial liquidity in many Polish households.
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